Candace
Carlisle

Head of UX & Design · Creative Director

I turn complex systems into products people love, from award-winning AI assistants and immersive VR training to benefits platforms and, now, dreams.

Meet CandaceWatch the video introduction

20+

Years leading

30+

Product awards

1,000+

Projects shipped

View my work Get in touch

Featured success

Sofia AI82% chat resolution · 34% call deflection · AI Excellence AwardRead the case study →MyChoice MobileStevie Gold · Digital Health Gold · 4.35/5 self-service satisfactionRead the case study →myDream5.0★ on the App Store for an AI dream journalRead the case study →VR surgical training+20–40% learner performance at Osso VR and Embodied LabsRead the case study →Trail Blazer Bash+800% Instagram growth for Seguin RV’s summer eventRead the case study →EVO PaymentsOne brand across 22 offices in 7 countries · 40% fewer inconsistenciesSee the work →

// Impact metrics

Chat resolution82%

Sofia AI

Inquiry resolution90%

Sofia AI

Self-service satisfaction4.35/5

MyChoice Mobile

Faster feature production25–40%

Design systems

Fewer brand inconsistencies40%

EVO Payments

// About

Work that moves people and moves the business.

I’m a creative director, product designer and brand strategist. For two decades I’ve helped companies turn complexity into clarity, building digital ecosystems and design systems that scale, resonate and deliver measurable results across enterprise, healthcare, AI and high-growth tech.

I lead with systems thinking, emotional intelligence and a deep respect for the user, and I stay hands-on in the craft. Off-screen I’m a clinical herbalist, painter, voice-over artist and animal rescuer.

20–40%

improvements in usability and task efficiency

25–35%

faster delivery through scalable design systems

20–30%

increases in adoption, engagement and activation

40–50%

better cross-functional alignment and execution

// Featured work

Shipped, measured, recognized.

AI, digital health, immersive learning and enterprise brand, each led from strategy through launch.

Now · AI · Mobile

myDream

As Head of UX & Design at Mindful Software, I lead the experience for an AI dream journal: voice capture, AI interpretation, symbols and patterns over time.

5.0★ on the App Store

Read the case study →

AI · Conversational UX

Sofia AI

82% chat resolution and 34% call deflection. AI Excellence Award.

Read the case study →

Mobile · Digital health

MyChoice Mobile

Digital Health Gold and Stevie Gold; 4.35/5 self-service satisfaction.

Read the case study →

Osso VR post-run analytics comparing a trainee’s time to peer median and goal time for each surgical step

XR / VR · Healthcare learning

Immersive VR training

Osso VR and Embodied Labs. Learner performance and engagement up 20–40%.

Read the case study →

// More case studies

0-to-1 · HealthtechHyveHealth →

Brand · Design systemFAANA →

Heuristics · Accessibility · Analytics10 + 5 + 1heuristics · scorecard categories · roadmap

UX strategy · AuditRecognize UX audit →

Event · Creative directionTrail Blazer Bash →

// Archive · images

PluckNational rebrand

EVO PaymentsGlobal brand · Fintech

ProShow 9 product launch — ProShowProduct marketing

// Recognition

Selected design and innovation awards

Featured in Forbes, Inc., Fast Company, Entrepreneur, VentureBeat, Texas Monthly and KVUE-TV.

2026BIG Innovation AwardPluck AI-native Unified-CXM

2023Inc. Best in BusinessSofia AI + MyChoice Mobile

2022Stevie Award, GoldMyChoice Mobile

2022Artificial Intelligence Excellence AwardSofia AI

2021HR Tech Award, Best Comprehensive SolutionBusinessolver

2020Digital Health Award, GoldMyChoice Mobile

2014SXSW Hatch Pitch WinnerYouEarnedIt

// Off the screen

Earth Wild Moon Child

My pop-up apothecary and the Cactus Mobile Bar, which I designed and built by hand. Botanical teas, soaps and bath salts I make myself, popping up at markets around Austin, San Marcos, Seguin and San Antonio. It started in Denver in 2018. Same design brain, different medium.

See it in action