EVO Payments
Brand refresh, culture brand and global communications for a payments company with 22 offices in 7 countries.
One brand, many offices.
I was responsible for the ongoing development of EVO’s brand refresh, the company culture brand and internal brand platform, marketing initiatives, video production, and people leadership across verticals. I guided every marketing design project and was accountable for the quality and impact of the work from our multi-office, global teams.
That meant brand governance, online visibility and web presence, strategic social campaigns, and global employee communications: engagement, culture initiatives and the intranet. Working across all departments, I led large-scale brand initiatives, message positioning, and the strategic communications plan for key company initiatives.