FAANA
Building a leadership community’s brand from the first mark to launch: identity, design system, web and campaigns.
A whole brand, built while the company grew.
FAANA empowers leaders and transforms communities through holistic growth and community-driven impact. It needed a full visual identity and digital presence, built largely solo while the company scaled.
Everything had to work together from day one: logo, color, type, web, micro-brand sites, events and social.
One mark, three layers, a lot of energy.
The F mark stacks three shapes, coral to violet, suggesting a wing and forward motion. A bold five-color palette and Canva Sans keep it flexible from pitch decks to event banners.
A brand that shows up in the room.
Visual identity
Logo, alternate marks, palette and type, built from the ground up for consistency across every touchpoint.
Web and micro-brand sites
User-centric sites plus marketing collateral for the brand launch and social expansion.
Research and flow
Usability testing, persona and flow mapping kept decisions grounded in real members.
Workflow automation
Lifecycle marketing and social automation helped a small team keep pace.
A site that sells a method, not a template.
I designed and built the FAANA site in WordPress and Elementor: a story-led home page, the Growth Studio offer, the Faana Method, the founder’s news hub and a simple contact flow.
Every page uses the same system: script accents for warmth, bold sans headlines, coral calls to action and the gradient ribbon artwork from the brand.
One consistent brand, everywhere it shows up.
Established FAANA’s brand consistency across all touchpoints, plus a design system that standardized UI components across the product suite.
Drove engagement through lifecycle marketing, social workflow automation and storytelling, and championed accessibility standards.