RSS Graffiti
A fresh-faced logo redesign and a fun brand recharge for a social publishing app.
Role
Creative Services Manager
Company
Demand Media · Austin
Timeline
2012 – 2013
Scope
Logo, brand, print and web
// The product
Automatic posting, with attitude.
RSS Graffiti simplified and automated posting to Facebook pages. Publishers set it to check their websites, blogs, Twitter streams and other feeds, and it posted fresh content to their page and their fans’ activity streams on a schedule. Founded in 2009 in Los Angeles, it became part of Demand Media in 2011.
The brief was a fresh-faced logo redesign and a fun brand recharge to match the name.
// The identity
Graffiti, literally.
// Recommendations
From Demand Media
“Candace is an amazing blend of creative talent, fine artist, passionate advocate, marketing producer and tireless worker. With Demand Media, she led two major re-branding projects (Pluck and RSS Graffiti) while serving tight deadline sales, marketing and product teams. Capable of working across mediums, industries and concepts, Candace is quick on her feet, enormously collaborative and a general joy to work with. I’d highly recommend her!”