ProShow
Product marketing, packaging, web redesign, product demos and effects for Photodex’s ProShow slideshow software.
One brand across three products.
I kept the brand cohesive across three core products while producing the artwork and content behind every promotional campaign: banner ads, blog graphics, ebooks, email marketing, social posts and more.
The role covered product packaging for software boxes, disc labels and accessory DVD cases, including procurement; UI and UX design for the desktop, browser-based, mobile and web products; and brand strategy for a corporate and product rebrand, carried consistently across every channel.
I also made the work move: video and effects in After Effects and Premiere, new built-in effects for ProShow and the ProShow Effects packs (used as purchase and upgrade incentives), and polished demo videos and commercials for new releases and effects packs.
Launches, campaigns and boxes on shelves.
From a maze of pages to one clear path.
The old ProShow Web site was a clunky experience: many pages of dense, inaccessible content. After taking inventory, I proposed turning it into one page of dynamic, easy-to-scan information with simple actions that lead either to a purchase or straight into the product to create a show.
The site integrates with the product, so people can go from the site to building a show within seconds. Built with HTML5, CSS3 and jQuery, fully responsive.
The redesign and the app.
