Demand Media
Identity, branding, web and production management across Pluck, RSS Graffiti, Reviews++, Insights and CoverItLive.
The bridge between creative, product and sales.
I led identity design, branding, site design and production for online and offline media across the products under the Demand Media umbrella, and owned the design, development and launch of product marketing, event and online updates for Pluck.
I managed deliverables across a wide range of media: website design and build, collateral, mobile sites, product comps, email campaigns, video, posters, packaging, direct mail, sales collateral, white papers, event collateral, trade show materials and booth design. I also planned photo and video shoots (style lists, dates and budgets) and managed print releases with printers in the US, the UK and beyond.
Behind the work, I rebuilt the creative workflow in Asana for faster turnaround at lower cost and higher quality, with tracking by job type and resource so productivity could be measured and improved. I was the primary bridge between Creative Services, product, marketing and sales.
Many products, one standard.
Rebrands that moved the numbers.
From Demand Media
“Candace is an amazing blend of creative talent, fine artist, passionate advocate, marketing producer and tireless worker. With Demand Media, she led two major re-branding projects (Pluck and RSS Graffiti) while serving tight deadline sales, marketing and product teams. Capable of working across mediums, industries and concepts, Candace is quick on her feet, enormously collaborative and a general joy to work with. I’d highly recommend her!”