Pluck
A global logo redesign and brand identity that made an enterprise social platform feel approachable and people-friendly.
Role
Creative Services Manager
Company
Demand Media · Austin
Timeline
2012 – 2013
Recognition
Forrester Wave Leader, 2013
// The brief
More than a logo.
More than a logo design: the brand message and persona were reinvented to create a more approachable, people-friendly platform identity for a global brand.
The new identity carried through presentations, product, print, apps, the website, social and video, and into the national rebrand and an award-winning customer journey map.
// The identity in use
People first, everywhere.
// Trade shows
Booths that explain the product.
// Recommendations
From Demand Media
“Candace is an amazing blend of creative talent, fine artist, passionate advocate, marketing producer and tireless worker. With Demand Media, she led two major re-branding projects (Pluck and RSS Graffiti) while serving tight deadline sales, marketing and product teams. Capable of working across mediums, industries and concepts, Candace is quick on her feet, enormously collaborative and a general joy to work with. I’d highly recommend her!”