Trailblazer Bash
Creative direction for Seguin RV’s summer clearance event, from the branding and radio spot to the experience on site.
Make a clearance sale feel like a Texas party.
Seguin RV brought me on site to run marketing and creative services end to end, with one goal: get a local dealer noticed, fast.
I built and executed a high-impact social media strategy, designed and launched new campaigns, and produced the Trailblazer Bash summer clearance event: the badge and branding, the poster and social push, a radio spot and the day itself. The promise: wheels, deals and family thrills.
One badge, everywhere.
Event branding
A badge packed with Texas: sunset, river, cactus, boots and a cowboy hat, with the 7/20 date on a highway shield.
Radio and promo
A 30-second radio spot, paired with an animated poster for social, carrying the same voice and energy.
Social
A content push across Instagram, TikTok, X and Facebook, plus event listings.
On site
A sidewalk sale, RV tours, vendor demos, live music, food trucks, kids’ activities and a raffle.
The day
Music, food, activities, RVs and fun, all free to attend. Local businesses sponsored the raffle, and every raffle dollar went to CAMP, the Children’s Association for Maximum Potential, which supports people with special needs and their families.
A small dealer, suddenly everywhere.
All in under two months, with stronger customer interactions and retention, and a measurable sales lift from the event.