YouEarnedIt
Brand identity, product UI, website and collateral for an employee-engagement platform built around workplace happiness.
Role
Creative Director
Company
YouEarnedIt (now part of Workday) · Austin
Timeline
2013 – 2015
Recognition
SXSW Hatch Pitch winner · Entrepreneur 360
// The brief
A brand that feels like a great place to work.
YouEarnedIt is an HR SaaS company that improves bottom-line performance by enhancing the employee experience. The core aspiration behind this brand was engagement: an engaging product experience, and a brand that echoes what it feels like to be part of a fun, friendly and diverse office culture.
Unlike some creative directors, I am 100% hands on; I prefer to lead by example. I worked across every touch point: product and marketing essentials, traditional advertising, an approachable website, and the interaction design of a product that kept growing new features. The goal was a culture that changes lifestyles, built on shared recognition and experiences that last, all within an award-winning product.
// Product
Recognition, in the moment.
// Marketing
Campaigns with a sense of humor.
// Recommendations
From the YouEarnedIt team
“Candace is one of the most creative and hardest working designers I’ve ever worked with. It always amazed me the amount she could take on and still produce beautiful, quality, on-target designs. I would gladly work with her again.”
“Although we didn’t work together long at YEI, Candace was a tremendous wealth of knowledge and support helping me to get ramped up. The catalog of work she left behind is astounding and comprehensive, showing she’s truly a “full stack” designer. From creating the YouEarnedIt brand (including a handmade carved wood logo sign for the office), to custom customer branded launch collateral, to marketing materials that cover all the bases, to web and product design, she did it all, with thoughtfulness, attention to detail, and care. Candace is incredibly talented in so many areas and passionate about her creativity and work. Any team would be lucky to have her!”
“Candace is a creative force. Creativity is one of those words that appears on almost every resume, which is a shame because it undermines someone like Candace, who is truly, and undeniably, a Creative. Candace helped ideate, define, and refine the YouEarnedIt brand, which we have continually been told distinguishes us from our competition and attracts new customers. Candace is relentless in her pursuit, and has the ability to balance creative ingenuity with delivering for the business to meet internal and customer needs. Aside from her talent, Candace is one of the most thoughtful and generous people I’ve worked with. She does things from her heart, simply because she wants to, not because she seeks validation. Candace is a unique talent, and I hope to work alongside (or for) her one day!”
“I had the pleasure of working with Candace at YouEarnedIt, a small start up where she led and owned all Creative functions, including UI product design, marketing, and custom client work. Candace’s design skill and strategic vision allowed YouEarnedIt to deliver on its promise to provide a clean, simple, and fun experience for anyone interacting with our brand; from prospects searching our website, to end users engaging with the tool, even to visitors to YouEarnedIt’s office space in Austin. To say that Candace wore many hats would be an understatement. She was absolutely crucial to every function of the business: she created collateral to help Sales accelerate the sales cycle, branded email templates for Marketing, educational communication pieces for the Customer Success team, UI design for Product & Engineering, presentation materials for Executives, and onboarding templates and office décor for HR. Design skill and accomplishments aside, Candace’s warmth, kindness, and energizer bunny energy were a major asset to our company culture. I would highly recommend Candace.”