WORK HISTORY
2022
Director of Design
Osso VR
Leader in UI and product UX for VR, Design system creation and strategy creation for UX and visual design. Unified and improved UI/UX across 2D and 3D collateral. Collaboration with PM, developers, engineers and other stakeholders to create better workflows, interactions, and best practices.
2020
Principal UX Designer
Businessolver
Lead visual UX designer managing multiple products simultaneously. Providing software engineers with full service execution: Initial consulting, planning, research, concept presentations, prototyping, high fidelity comps, asset handoff, and detailed specification documents. Creative direction for technical applications. Solving challenging problems with elegant user centric design. Diverse design experience allows me to support multiple teams. Primarily a software UX role, but also providing branding and marketing focused directives as needed.
2019
Director of Corporate Brand and Communications
EVO Payments, Inc.
Oversees brand governance, online visibility and web presence, strategic social media campaign management in addition to global public visibility and employee communications including employee engagement, cultural initiatives, and intranet engagement. Operates across all departments. Responsible for large scale brand initiatives, message positioning and strategic communications planning/execution of key company initiatives.
I manage the brand, creative, corporate marketing content, social media, and internal communications for EVO Payments, Inc.
2018
Creative Director
EVO Payments, Inc.
Responsibilities: Manage internal and external creative resources, initiatives, and project timelines. Conceive and implement concepts, guidelines and strategies for marketing campaigns aligned with brand and corporate voice and positioning. Align with brand growth plans and keep EVO at the forefront of modern/progressive creative via compelling, unique and intriguing visuals. Critique and supply feedback for all creative materials developed in-house or with outside consultants/agencies. Revise content and presentations. Monitor results of team efforts and propose creative and process improvements. Oversee creation/revamping of brand and cultural initiatives. Design relevant and culturally engaging video and interactive content. Stay on top of industry and market landscape.
2015
Art Director / Creative Services Manager
Photodex Corporation
Maintained the overall brand cohesiveness for three core products. This included the curation of content for various projects, marketing initiatives, social campaigns and managing production and creative timelines. Coordinated and created effects, styles, and video demos & commercial designs - to deliver on the production of polished, professional videos and effects using ProShow software & FX. This also included web design and site graphic updates or additions + HTML & CSS development for this newly revamped product site: http://proshowweb.com
2013
Creative Director
YouEarnedIt
Worked as a passionate design-driven creative director with the analytical mind of a strategist and the processes of an account director. Fulfilling the responsibilities of making our product experience amazing, having our brand echo the nature of our culture, and of course to our amazing team. Unlike many creative directors, I am 100% hands-on; I prefer to lead by example. Engaged in all elements of design, product, and marketing from traditional advertising to web design, UI/UX, interactive/interaction, and to the integration of emerging technologies… especially with the features we strive to introduce through our product. A product designed to facilitate happiness. Basically, I’m a hyperactive pixel pusher - designing on the daily towards the happiness of people... at work. Creating a culture that changes lifestyles, AND sharing recognition that lasts all within an award-winning product.
2012
Creative Services Manager
Demand Madia (Now Leaf Group)
Identity design, branding, site design, and production management/ project management for online and offline media across multiple products (Pluck, RSS Graffiti, Reviews++, Insights, CoverItLive) under the Demand Media product umbrella, charged with design, development, and implementation of our Media/Product Marketing Updates/Event and Online updates for Pluck. I also designed and managed deliverables from these resources across a multitude of media types - media types include website (design and implementation), collateral, mobile sites, product comps, email marketing campaigns, video production, posters, packaging, direct mail, sales collateral, white paper's, event collateral, tradeshow materials, and booth design. Accountable for all creative deadlines, while influencing other stakeholders (Copy, Marketing, Sales, etc.) to support successful outcomes. Accountable for improving Creative Workflow, streamlining process(s) for faster turnaround, at less cost, without error, at the highest quality output. Responsible for IA, planning - initial strategy, design to completion, trafficking to tracking jobs, from beginning to end, by resource, so productivity by job type and personnel can be measured and improved upon. Primary liaise and communication "bridge" between Creative Services, Product Teams, Marketing & Sales. My job was to create and maintain product collateral for both print and web on multiple products. Manage & plan for photography and video shoots for campaign use (style list, dates, budget). Create, communicate, implement and document all processes within Creative Services to exact a level of efficiency within departments. Manage all jobs for release to multiple Printer(s) within the US, UK, and additional global resources. Including Pre-press. Post-production....rinse & repeat.
2010
Senior Graphic Designer
Monkee-Boy Web Design, Inc.
My responsibilities included taking creative briefs from concept to completion for not only web but print, mobile, and app design. These processes primarily consist of grid-based design or layout wireframe creation, creative strategy and discovery, establishing web-based type-kits that mimic the established brand, designing interactive elements, comp layout, in addition to identity/logo design. Much of my position requires that I maintain internal communications and create follow-up materials including ads, collateral material like brochures & product catalogs and extends to advertising and marketing collateral which includes social media (Twitter, Facebook, Youtube, Vimeo). A large aspect of this position was interfacing with the clients, from the business development side to presenting creative to clients, and CMS training which includes a heavy project management responsibility for specific clients and projects.
2009
Senior Graphic Designer
Electric Bat Interactive LLC
Responsible for producing and overseeing creative work for all products and brands within the company's portfolio including design for web, print, interactive platforms, campaigns, promo materials, advertisements and all marketing materials.
2008
Event Planner & Designer/Developer & Owner
Electric Promotions
Graphic and Web Design and Development, Product Placement, Identity, Brand development, web site traffic growth, art, and more...
Production of visual solutions for the communication needs of local and national-based clients, using a mix of creative skills, commercial awareness, social media, networking, PR, and promotional services. Including design and conceptual branding, identity, website, design & development, search engine optimization, presentations, packaging. With a specialization in event production, planning and promotion.
Photoshop, Illustrator, Dreamweaver, Flash, Fireworks, Adobe Acrobat Pro, MS Office Suite.
Programming experience in HTML, PHP, CSS, XML, JavaScript and Actionsript on Mac, PC & Linux based platforms, various social media networking applications, third party CMS applications & SEO tools.
2006
Lead Web & Graphic Designer / Developer
Marketing Matters (Now White Hat)
Responsible for web department in relation to interface design, web banners, interactive functionality, project procurement, content management system integration, CMS training, SEO, product and logo identity, and collateral materials. Worked on unified brand strategy for multiple clients from concept to completion. Supported production of promotional materials, ads for print media, and Web-based advertising.
EDUCATION HISTORY
2022
Organizational Leadership Specialization - Leadership Through Design Innovation
Northwestern University
Today’s workplace calls for a new style of leadership too embolden and accelerate innovation. Design offers an impactful way to discover market opportunities, experiment, validate concepts and to aide in mitigating risk to deliver value to all stakeholders.
2001
Graphic Design
California State University, Fullerton
Development and projection of ideas in relation to the technical, aesthetic and psychological aspects of advertising art. Conceptual problem solving and critical thinking in design technology, typography, package design, and graphic design.
1999
Digital Media Arts & Design / Anthropology
Orange Coast College
Explored the role and function of imagery, language, and presentation format in developing work. Both conceptual development and the generation of a portfolio suitable for transfer to a degree program.
1997
Photojournalism
San Antonio College
Worked towards developing my process of story telling using photography as my medium and story telling device. As well as to gather, evaluate and organize information into news articles, photographs, slide shows, and videos / media rich content.
1990
Traditional Medium Art & Design
SAN ANTONIO ART INSTITUTE
Studied life drawing, etching, painting, printmaking, sculpture, life drawing, critique and creative design.
